The new Beaujolais has arrived!

Beaujolais Nouveau
Beaujolais Nouveau
Beaujolais nouveau is a wine produced in the Beaujolais region of France, region situated in the north part of the Rhône department and the south of Saône-et-Loire department.
The specificity of this wine, made from Gamay grape variety, is that it is commercialized right at the end of the wine making process: by law its sale is authorized starting from the third Thursday of November precisely at 0:00am (depending on the distance from the distributor the wine bottles can leave the Beaujolais region as early as the second Thursday of November, and it is true also that some stores bend the law by selling bottles of Beaujolais nouveau bearing a “not to be opened before…” label prior to the legal due date).
Beaujolais nouveau is affectionately called by the French “beauj ‘”, “beaujol'” or “beaujolpif” (pif is the slang for nose) and its release is a reason for celebration not only in France but in many other countries like Japan, Korea, Germany and US, that import this wine: since Beaujolais is a wine that legally can be drank starting at a certain day of the year and a certain hour, the Japanese have the opportunity to drink it before the French and thus can be the first to give their opinion on the new vintage!
In France the Beaujolais nouveau celebrations take part in bars and restaurants across the country but of course the epicenter of the merrymaking is the Beaujolais region and more precisely the town of Villefranche sur Saône, the regional capital, where the entire weekend is dedicated to different events and animations related to the wine including: light and sound shows, concerts, even a marathon…

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